Privacy Policy

Last Revised: May 2024

This Privacy Notice applies to your access and use of the website https://www.amplifonusa.com. Amplifon Hearing Health Care, Corp. services, including (without limitation) our website and other interactive properties through which the services are delivered (collectively, the “Service”) are owned, operated, and distributed by Amplifon Hearing Health Care, Corp. (referred to in this Privacy Notice as “Amplifon” or “we” and through similar words such as “us,” “our,” etc.). This Privacy Notice outlines the personal information that Amplifon may collect, how Amplifon uses and safeguards that information, and with whom we may share it.

THIS SERVICE IS OFFERED FROM THE UNITED STATES (“US”). IN PARTICULAR, IT IS NOT INTENDED FOR USE IN THE EUROPEAN UNION (“EU”). For individuals located outside of the US, please note that Amplifon is a US based company. If you use the Service, all information, including personal information, will be transferred to Amplifon in the U.S., and as described in this Notice.

Note on HIPAA

Note on HIPAA
As part of engaging with the Service, you may engage with the Service in a manner regulated by the Health Insurance Portability and Accountability Act (“HIPAA”). This Privacy Notice is not intended for compliance with HIPAA, nor should you take such notice as a reflection of your rights under HIPAA. If you are a patient viewing this Privacy Notice, please contact your provider for information regarding your medical records and/or HIPAA privacy disclosures, or you may review our HIPAA Notice of Privacy Practices.

This Privacy Notice covers the following topics:

  1. What personal information do we collect about you?
  2. How does Amplifon Hearing Health Care use personal information?
  3. How do we share your personal information?
  4. Retention of Data
  5. International Data Transfer
  6. Universal Opt-Out Mechanisms
  7. Notice to Nevada Residents
  8. Your State Privacy Rights and Additional Disclosures
  9. Notice to California Residents
  10. Information Storage and Security
  11. External Links
  12. Children’s Privacy
  13. Changes to this Privacy Notice
  14. Contact Information 

3. How do we share your Personal Information with third parties?

We may provide any of the described categories of personal information to Amplifon employees, consultants, affiliates or other businesses or persons for the purpose of processing such information on our behalf in order to provide the Service to you. In such circumstances, we require that these parties agree to protect the confidentiality of such information consistent with the terms of this Privacy Notice.

We may disclose information to third parties in accordance with this Privacy Notice. The third parties we may disclose your information to include:

  • Third parties and service providers (e.g., providing products and services, advertising and marketing, data analysis, enhancing the information collected about you);
  • Subsidiaries and affiliates;
  • Direct marketing providers;
  • Third parties who may provide professional advice (for example, lawyers, bankers, accountants);
  • Government agencies or other parties in response to legal process or other requests, where permitted by law;
  • With other persons or third parties with whom you have requested that we share information.

We will not share your personal information with other, third-party companies for their commercial or marketing use (except as may be described in this Privacy Notice) without your consent except if the information is to be used as part of a specific program or feature for which you have the ability to opt-in or opt-out.

In addition, we may release personal information: (i) to the extent we have a good-faith belief that such action is necessary to comply with any applicable law; (ii) to enforce any provision of the Terms of Service , protect ourselves against any liability, defend ourselves against any claims, protect the rights, property and personal safety of any user, or protect the public welfare; (iii) when disclosure is required to maintain the security and integrity of the Service, or to protect any user’s security or the security of other persons, consistent with applicable laws (iv) to respond to a court order, subpoena, search warrant, or other legal process, to the extent permitted and as restricted by law; or (v) in the event that we go through a business transition, such as a merger, divestiture, acquisition, liquidation or sale of all or a portion of our assets.

6. Universal Opt-Out Mechanisms

The Site recognizes the Global Privacy Control (“GPC”) signal. If you are using a browser setting or plug-in that sends an opt-out preference signal to each website you visit, we will treat that as a valid request to opt out. To download and use a browser supporting the GPC browser signal, click here: https://globalprivacycontrol.org/orgs. If you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use.

Some internet browsers incorporate a “Do Not Track” feature that signals to websites you visit that you do not want to have your online activity tracked. Given that there is not a uniform way that browsers communicate the “Do Not Track” signal, the Site[s] do/does not currently interpret, respond to or alter their/its practices when they receive/it receives “Do Not Track” signals. 

7. Notice to Nevada Residents

Nevada law allows Nevada residents to opt out of the sale of certain types of personal information. Subject to several exceptions, Nevada law defines “sale” to mean the exchange of certain types of personal information for monetary consideration to another person. We do not currently sell personal information as defined in the Nevada law. However, if you are a Nevada resident, you still may submit a verified request to opt out of sales and we will record your instructions and incorporate them in the future if our policy changes. You may send opt-out requests to compliancedept@amplifon.com.

9. Notice to California Residents

The California Consumer Privacy Act, as amended by the California Privacy Rights Act of 2020 (“CCPA”), requires that we provide California residents with a privacy policy that contains a comprehensive description of our online and offline practices regarding the collection, use, disclosure, sale, sharing, and retention of personal information and of the rights of California residents regarding their personal information. This section of the Privacy Notice is intended solely for, and is applicable only as to, California residents. If you are not a California resident, this section does not apply to you, and you should not rely on it.

The CCPA defines “personal information” to mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California resident or household. Personal information does not include publicly available, deidentified or aggregated information or lawfully obtained, truthful information that is a matter of public concern. For purposes of this “Notice to California Residents” section we will refer to this information as “Personal Information.”

Notice at Collection of Personal Information

We currently collect and, in the 12 months prior to the Last Updated Date of this Privacy Policy, have collected the categories of personal information listed earlier in this Notice. We collect personal information directly from California residents and from the sources listed above. We do not collect all categories of personal information from each source.

In addition to the purposes stated above in the section “How We Use Your Personal Data” we currently collect and have collected the above categories of Personal Information for the following business or commercial purposes:

  • Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards;
  • Helping to ensure security and integrity to the extent the use of your Personal Information is reasonably necessary and proportionate for these purposes;
  • Debugging to identify and repair errors that impair existing intended functionality;
  • Short-term, transient use, including, but not limited to, nonpersonalized advertising shown as part of your current interaction with us, provided that your Personal Information is not disclosed to another third party and is not used to build a profile about you or otherwise alter your experience outside the current interaction with us;
  • Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services;
  • Providing advertising and marketing services, except for cross-context behavioral advertising, to you provided that, for the purpose of advertising and marketing, our service providers and/or contractors shall not combine the Personal Information of opted-out consumers that the service provider or contractor receives from us, or on our behalf with Personal Information that the service provider or contractor receives from, or on behalf of, another person or persons or collects from its own interaction with you
  • Undertaking internal research for technological development and demonstration.

Sale, Sharing, and Disclosure of Personal Information

The CCPA defines “sale” as the transfer of Personal Information for monetary or other valuable consideration. Although we do not “sell” Personal Information as that term may be commonly interpreted, we engage in online activities that may constitute a sale or a share of Personal Information under California law. This may include showing you advertisements on other websites.

The following table identifies the categories of Personal Information that we sold or shared to third parties in the 12 months preceding the Last Updated Date of this Privacy Notice and, for each category, the categories of third parties to whom we sold or shared Personal Information:

Category of Personal Information

  • Unique personal identifiers (device identifier; cookies, beacons, pixel tags, mobile ad identifiers, or other similar technology; customer number, unique pseudonym or user alias; telephone numbers, or other forms of persistent or probabilistic identifiers that can be used to identify a particular consumer or device)

Categories of Third Parties

  • Data broker; advertising network; data analytics provider

We sold or shared Personal Information to third parties for the following business or commercial purposes:

  • Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services.
  • Providing advertising and marketing services.
  • Undertaking internal research for technological development and demonstration.

The following identifies the categories of Personal Information that we disclosed for a business purpose in the 12 months preceding the Last Updated Date of this Privacy Notice and, for each category, the categories of recipients to whom we disclosed Personal Information:  

Category of Personal Information

  • Name and contact information
  • Health insurance information
  • Online or in person hearing test and hearing aid quiz results and answers to questions
  • Appointment information
  • Location information (to assist in making an appointment.
  • Login credentials
  • Financial information for inquiries to CareCredit
  • Device or battery information
  • Order information (e.g. if you order new batteries)
  • Payment information

Categories of Recipients

  • Subsidiaries and affiliates;

Category of Personal Information

  • Name and contact information

Categories of Recipients

It is likely that this category of personal information is shared with all recipients filling these categories:

  • Subsidiaries and affiliates;
  • Third parties and service providers (e.g., providing products and services, advertising and marketing, data analysis, enhancing the information collected about you);
  • Direct marketing providers;
  • Third parties who may provide professional advice (for example, lawyers, bankers, accountants);
  • Government agencies or other parties in response to legal process or other requests, where permitted by law;
  • With other persons or third parties with whom you have requested that we share information.

Category of Personal Information

  • Name and contact information
  • Health insurance information
  • Online or in person hearing test and hearing aid quiz results and answers to questions
  • Appointment information
  • Location information (to assist in making an appointment.
  • Login credentials
  • Financial information for inquiries to CareCredit
  • Device or battery information
  • Order information (e.g. if you order new batteries)
  • Payment information

Categories of Recipients

The following recipients will only receive the stated categories of personal information based on the particular business purpose of the relationship (e.g. payroll provider will not receive education and training information):

  • Subsidiaries and affiliates;
  • Third parties and service providers (e.g., providing products and services, advertising and marketing, data analysis, enhancing the information collected about you);
  • Direct marketing providers;
  • Third parties who may provide professional advice (for example, lawyers, bankers, accountants);
  • Government agencies or other parties in response to legal process or other requests, where permitted by law;
  • With other persons or third parties with whom you have requested that we share information.

We disclosed Personal Information for the following business or commercial purposes:

  • to administer the Service to you or provide products;
  • to respond to and process your requests;
  • to distribute communications relevant to your use of the Service;
  • as may be necessary to support the operation of the Service;
  • to market to you;
  • to allow you to participate in surveys or provide testimonials.

We do not knowingly collect or sell or share the Personal Information of consumers under 16 years of age. We do not collect or process sensitive Personal Information for the purpose of inferring characteristics about individuals and, consequently, do not use sensitive Personal Information for purposes other than those allowed by the CCPA and its regulations.

Your Rights

If you are a California resident, you have the following rights with respect to your Personal Information:

  • The right to know what Personal Information we have collected about you, including the categories of Personal Information, the categories of sources from which we collected Personal Information, the business or commercial purpose for collecting, selling or sharing Personal Information (if applicable), the categories of third parties to whom we disclose Personal Information (if applicable), and the specific pieces of Personal Information we collected about you;
  • The right to delete Personal Information that we collected from you, subject to certain exceptions;
  • The right to correct inaccurate Personal Information that we maintain about you;
  • If we sell or share Personal Information, the right to opt out of the sale or sharing;
  • If we use or disclose sensitive Personal Information for purposes other than those allowed by the CCPA and its regulations, the right to limit our use or disclosure; and
  • The right not to receive discriminatory treatment by us for the exercise of privacy rights the CCPA confers.

How to Submit a Request to Know, Delete, and/or Correct

You may submit a request to know, delete, and/or correct by emailing us at compliancedept@amplifon.com or by submitting a request through our webform available here. If you are submitting a request on behalf of a California resident, please submit the request through one of the designated methods discussed above. After submitting the request, and if the request is not subject to an exemption or exception, we will require additional information to verify your authority to act on behalf of the California resident.

Our Process for Verifying a Request to Know, Delete, and/or Correct

Only you, or a person authorized by you to act on your behalf, may make a verifiable consumer request related to your personal information. You may only make a verifiable consumer request for Right to Know or Data Portability twice within a 12-month period. The verifiable consumer request must provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative and describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. We may deny your request if we are unable to verify your identity or have reason to believe that the request is fraudulent.

If we determine that your request is subject to an exemption or exception, we will notify you of our determination. If we determine that your request is not subject to an exemption or exception, we will comply with your request upon verification of your identity and, to the extent applicable, the identity of the California resident on whose behalf you are making such request. We will verify your identity either to a “reasonable degree of certainty” or a “reasonably high degree of certainty” depending on the sensitivity of the Personal Information and the risk of harm to you by unauthorized disclosure, deletion, or correction as applicable. To do so, we will ask you to verify data points based on information we have in our records concerning you.

If you maintain a password-protected account, we may verify your identity through existing authentication practices available through your account. Prior to disclosing or deleting the personal information, we will ask you to re-authenticate yourself with respect to that account.

If you do not maintain a password-protected account, or if you are an account-holder but we suspect fraudulent or malicious activity with your account, We will verify your identity either to a “reasonable degree of certainty” or a “reasonably high degree of certainty” depending on the sensitivity of the personal information and the risk of harm to you by unauthorized disclosure, deletion, or correction as applicable. To do so, we will ask you to verify data points based on information we have in our records concerning you.

Right to Opt Out of Sale or Sharing of Personal Information

If you are a California resident, you have the right to direct us to stop selling or sharing your Personal Information. You may update your preferences for personal information collected through cookies and other tracking technologies by adjusting your settings on our cookie management platform available here. You may also submit a request through our interactive webform available here or by emailing compliancedept@amplifon.com.

Shine the Light Law

We do not disclose personal information obtained through our Site or Services to third parties for their direct marketing purposes. Accordingly, we have no obligations under California Civil Code § 1798.83.

12. Children’s Privacy

The Service is not intended for children under the age of 13, and Amplifon does not knowingly collect the personal information of children under the age of 13.