Enhancing Hearing Care Through Better Benefits

When members with hearing loss use their hearing benefit and wear their hearing aids, the impact and savings on chronic conditions and comorbidities for your plan increases. When members don’t address their hearing loss, they don’t just miss out on conversations and the sounds they love. They also elevate their risk of experiencing costly, life-altering health conditions, including depression, dementia and injury-causing falls.

Why members may be ignoring their benefit

The hearing benefit itself may be contributing to low member adoption of hearing aids. If the benefit is too complicated or not convenient to use, members may simply avoid seeking treatment. Or possibly they use their benefit, but they only have access to a single manufacturer’s hearing aids. Consequently, they don’t get a hearing solution that’s precisely tailored to their hearing loss, preferences and lifestyle — and their hearing aids may end up in a drawer.

Of the approximately 48 million Americans with hearing loss, including an estimated one-third of seniors, fewer than 20% of seniors who could benefit from hearing aids purchase them^[1]. Even more concerning, typically less than 1% of Medicare Advantage members use their hearing benefit each year.

Untreated hearing loss elevates the risk of significant—and costly—health conditions, including:

• Depression and anxiety
• Dementia
• Injury-causing falls
• Social isolation and loneliness

^[1]MarkeTrak 10: Hearing Aids in an Era of Disruption and DTC/OTC Devices

What’s missing from the majority of hearing benefits? Freedom of choice—or, more specifically, an extensive hearing aid formulary. Amplifon removes unnecessary barriers for your members to improve their hearing by enabling providers to fit the right hearing aid to the patient rather than the other way around.

Better choices mean your members benefit from the latest advancements and features of hearing aid models, including health tracking and AI features. The right fit helps ensure the hearing aid works for the patient’s individual level of hearing loss and their lifestyle, a critical component that promotes inclusivity and accessibility for all members.

More product options increase the likelihood that members find a hearing aid they’re satisfied with, leading to better compliance with device usage, overall satisfaction with their insurance plan and enhanced quality of life.

Simply put: an extensive formulary has become an increasingly important tool for satisfying the needs and preferences of both patients and providers.

Instead of limiting your members to one hearing aid brand, we give them the best selection of the leading hearing aid brands with complete product lines and a host of personalized resources, like our virtual quiz, through co-branded communication programs to increase engagement and encourage action.

Thanks to our global purchasing power with the leading brands, we pass on savings to our partners and your members. In fact, Amplifon members save up to 70%[2] on hearing aids.

[2] Based on 2025 internal analysis off MSRP. Savings may vary.

With Amplifon, members are no longer left wondering how they'll improve their hearing. We guide them through every step of their hearing journey, inspiring action with personalized white-glove service, connecting them with local in-network providers, and providing them with virtual solutions, tools and comprehensive educational resources to help members regain a better, healthier lifestyle.

As a result, our members are more satisfied as evident through our high CAHPS scores, consistently exceeding scores for even 5-Star plans.